Klim Type Foundry has launched their new typeface Signifier.
Signifier is a Brutalist response to 17th century typefaces. Designed by Klim Type Foundry’s Kris Sowersby, Signifier’s digital immateriality draws on a deeply material past. Acknowledging the processes and tools of digital form-making, Sowersby worked consciously with the computer to recast the lead, antimony, and tin of the 17th century Fell Types into ones and zeros. Signifier emerged from this alchemy with Bézier curves and sharp vectors determined by machine logic and a Brutalist ethos.
Signifier’s campaign is directed by Kelvin Soh from DDMMYY studio in collaboration with Klim; featuring sound by Sines and Cymbals and animations by Seskamol.