Visual identity and packaging for Rassa Botanicals designed by São Paulo based design studio UIWD.
Rassa Botanicals is a a wellness brand from Barcelona. They offer natural cosmetics fostering an integration of body, mind and emotional wellbeing.
UIWD defined the color palette through product categories divided into Cleasing, Body, Essentials and Facial. And each color was applied at the scribbles in front of packaging, labels and in the website to easily identify what category is.
The scribble was illustrated by the New York artist Ana Kraš and specially made for the packaging.
Photography: Rodolfo Goud