{"product_id":"jan-tschichold-and-the-new-typography","title":"Jan Tschichold and the New Typography","description":"\u003cp\u003eAn original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design.\u003c\/p\u003e\n\u003cp\u003eRichly illustrated with images from Jan Tschichold’s little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902–1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices.\u003c\/p\u003e\n\u003cp\u003eThis handsome volume offers a new understanding of Tschichold’s work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and László Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included “The Ring,” a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design.\u003c\/p\u003e\n\u003cp\u003ePages: 272\u003cbr\u003eDimensions: 179 × 224 mm\u003cbr\u003eBinding: Softcover\u003cbr\u003eYear: 2019\u003cbr\u003ePublisher: Yale University Press\u003c\/p\u003e","brand":"Yale University Press","offers":[{"title":"Default Title","offer_id":32762192560213,"sku":"YUJT293","price":41.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0491\/5749\/products\/1_05fae997-3211-4fd2-92f3-5cca8085f698.jpg?v=1601017916","url":"https:\/\/www.northeastshop.com\/en\/products\/jan-tschichold-and-the-new-typography","provider":"North East","version":"1.0","type":"link"}