{"product_id":"lance-wyman-process-a-proposal-for-the-1976-usa-bicentennial-identity","title":"Lance Wyman: Process. A proposal for the 1976 USA Bicentennial identity","description":"\u003cp\u003eIt’s been four years in the making. Letraset: The DIY Typography Revolution is the first comprehensive history of Letraset, the rubdown lettering system that revolutionised typographic expression.\u003c\/p\u003e\n\u003cp\u003eThe book tells the Letraset story from its early days as a difficult-to-use wet system, to its glory years as the first truly democratic alternative to professional typesetting.\u003c\/p\u003e\n\u003cp\u003eThe book also looks at Letraset’s present-day revival amongst a new set of admirers who recognise the typographic excellence of the system’s typefaces.\u003c\/p\u003e\n\u003cp\u003eThe book comes with a gatefold Letraset timeline. It has an introduction by Malcolm Garrett, and features in-depth interviews with Mr Bingo, Erik Brandt, Aaron Marcus, David Quay, Dan Rhatigan, Freda Sack, Andy Stevens and Jon Wozencroft.\u003c\/p\u003e\n\u003cp\u003eEssays by Colin Brignall, Dave Farey and Mike Daines – all key members of the Letraset team – provide expert insight into the rise of Letraset as a typographic and commercial powerhouse. A central essay by Adrian Shaughnessy examines the typographic and cultural impact of the system.\u003c\/p\u003e\n\u003cp\u003eThe book’s design is by the Spin team of Tony Brook and Claudia Klat. It uses many rare specimens from Letraset’s past – catalogues, press ads, mailers, storage units, and of course, sheets of classic Letraset typefaces.\u003c\/p\u003e\n\u003cp\u003ePages: 312\u003cbr\u003eDimensions: 220 x 320 mm\u003cbr\u003eFormat: Softcover\u003cbr\u003eLanguage: English\u003cbr\u003eYear: 2017\u003cbr\u003ePublisher: Unit Editions\u003c\/p\u003e","brand":"Unit Editions","offers":[{"title":"Default Title","offer_id":40554596761685,"sku":"UELP867","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0491\/5749\/products\/1_01d8b41f-0e30-4e11-b853-22e905933b20.jpg?v=1680943157","url":"https:\/\/www.northeastshop.com\/en\/products\/lance-wyman-process-a-proposal-for-the-1976-usa-bicentennial-identity","provider":"North East","version":"1.0","type":"link"}