{"product_id":"letraset-the-diy-typography-revolution","title":"Letraset: The DIY Typography Revolution","description":"\u003cp\u003eIt’s been four years in the making. Letraset: The DIY Typography Revolution is the first comprehensive history of Letraset, the rubdown lettering system that revolutionised typographic expression.\u003c\/p\u003e\n\u003cp\u003eThe book tells the Letraset story from its early days as a difficult-to-use wet system, to its glory years as the first truly democratic alternative to professional typesetting.\u003c\/p\u003e\n\u003cp\u003eThe book also looks at Letraset’s present-day revival amongst a new set of admirers who recognise the typographic excellence of the system’s typefaces.\u003c\/p\u003e\n\u003cp\u003eThe book comes with a gatefold Letraset timeline. It has an introduction by Malcolm Garrett, and features in-depth interviews with Mr Bingo, Erik Brandt, Aaron Marcus, David Quay, Dan Rhatigan, Freda Sack, Andy Stevens and Jon Wozencroft.\u003c\/p\u003e\n\u003cp\u003eEssays by Colin Brignall, Dave Farey and Mike Daines – all key members of the Letraset team – provide expert insight into the rise of Letraset as a typographic and commercial powerhouse. A central essay by Adrian Shaughnessy examines the typographic and cultural impact of the system.\u003c\/p\u003e\n\u003cp\u003eThe book’s design is by the Spin team of Tony Brook and Claudia Klat. It uses many rare specimens from Letraset’s past – catalogues, press ads, mailers, storage units, and of course, sheets of classic Letraset typefaces.\u003c\/p\u003e\n\u003cp\u003ePages: 312\u003cbr\u003eDimensions: 220 x 320 mm\u003cbr\u003eFormat: Softcover\u003cbr\u003eLanguage: English\u003cbr\u003eYear: 2017\u003cbr\u003ePublisher: Unit Editions\u003c\/p\u003e","brand":"Unit Editions","offers":[{"title":"Default Title","offer_id":40554596794453,"sku":"UELT868","price":86.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0491\/5749\/products\/1_5024ffcf-c7b4-4c2d-a358-999a6fd4ab50.jpg?v=1680943222","url":"https:\/\/www.northeastshop.com\/en\/products\/letraset-the-diy-typography-revolution","provider":"North East","version":"1.0","type":"link"}