{"product_id":"nike-better-is-temporary","title":"Nike: Better is Temporary","description":"\u003cp\u003eAt Nike, the desire to be the best is a journey, not a destination—better is always temporary.\u003c\/p\u003e\n\u003cp\u003eNike: Better is Temporary is a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.\u003c\/p\u003e\n\u003cp\u003eThis immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.\u003c\/p\u003e\n\u003cp\u003eBeginning with \"Breaking2\" an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.\u003c\/p\u003e\n\u003cp\u003eThe book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages.\u003c\/p\u003e\n\u003cp\u003eCombining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.\u003c\/p\u003e\n\u003cp\u003ePages: 320\u003cbr\u003eDimensions: 230 × 310 mm\u003cbr\u003eFormat: Hardcover\u003cbr\u003eLanguage: English\u003cbr\u003eYear: 2021\u003cbr\u003eDesign: Maximage\u003cbr\u003ePublisher: Phaidon\u003c\/p\u003e","brand":"Phaidon","offers":[{"title":"Default Title","offer_id":39280604971093,"sku":"PHNB403","price":111.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0491\/5749\/products\/1_e3946a9f-6d20-4b41-9d72-91aba95a2dea.jpg?v=1616150104","url":"https:\/\/www.northeastshop.com\/en\/products\/nike-better-is-temporary","provider":"North East","version":"1.0","type":"link"}