Design360° no. 102
Design 360° is an all-round design magazine dedicated to introducing international advanced design concepts, original works, outstanding designers and prestigious design institutes.
In this issue, it will start with the field of art museums and explores the visual identity of this type of art institution through different sections. Starting from the visual identity of the Stedelijk Museum Amsterdam, the editor dissected its history and sorted out the process of its development and formation. To demonstrate the richness, the editor engages in conversations with four art museums from different regions and positions, discussing how they use avant-garde and innovative visual identity as a branding strategy. Exhibition posters serve as not only the primary means of communication but also a part of their visual identity. Thus, three designers share their perspectives on its role in shaping visual identity. As a supplementary perspective, the Kassel documenta is regarded as a “contrasting” case, illustrating how it constructs its distinctiveness through continually shaping new visual identities. Finally, the editor discussed with five designers who have long served art institutions, serving as a response and summary to the discussions on this type of visual identity. By show casing the exploration stories of the designers who involve in the visual identity of art museums, the editor hopes that more designers can find inspiration in breaking the paradigm of visual identity.
Dimensions: 185 × 250 mm
Language: Chinese, English
Publisher: Sandu Publishing